The creative “Darb” campaign to encourage national talent at Qatar Airways

The creative “Darb” campaign to encourage national talent at Qatar Airways

Project Date : 2024-04-07

Al Darb is a creative program that encourages national talents and inspires them to have a role to innovate, communicate, and lead the ranks. As a leading Qatarization program, Al Darb offers a unique model that combines high standards of professional development, exposure to the global market, and enhancing the spirit of belonging. While promoting the spirit of belonging to and pride in the homeland, the program simultaneously values dialogue and diversity in all its forms and manifestations.

The training and development programs we offer are based on satisfying passion and innovation, and have been designed to enable Qatari youth to hone their skills, determine the field in which they want to specialize, and choose a career path in a company that is the best among airlines. What distinguishes our program from others is that we provide you with all the essential tools that help you learn, grow, and achieve your professional goals.

With its relentless pursuit of achievement and excellence, Qatar Airways Group opens its doors to Qatari talent, future leaders who are full of enthusiasm to strive hard, challenge their abilities, and leave their mark on the world. In all of this, our efforts are based on our firm belief that every talent deserves care, support, and the opportunity to achieve success in their own way


We have designed a number of designs that reflect this concept in providing the opportunity for the nation’s young men and women to move forward on this path.