Promo Art Company, in cooperation with Rosa Publishing House, launched the Cultured Athlete Initiative, which revolves around integrating the distribution of sports equipment with Rosa Cultural House’s publications for free, to support the concept of culture and to be parallel to the service of providing sports equipment to customers.

The company has adopted this initiative because it senses the importance of breaking the market equation based solely on providing a service in exchange for money, so that next to money there is a moral value for customers, which is culture, which is one of the most important components for building the mind and body together.

Corona has called for this new concept of building private gyms in homes, so that these distributed publications become a nucleus for building a small library in homes as well, especially after the waves of closures and social distancing policies that imposed it as a way of life, as sports and culture are an important component of societies.