Their happiness is our happiness campaign

Their happiness is our happiness campaign

Project Date : 2019-06-14

Business story

In campaigns, we are always keen to do a great brainstorming to reach the locations and roots of the story in a deep way. When we were assigned to carry out the “Their Happiness, Our Happiness” campaign for the benefit of the orphans of the Dreama Center for the Care and Empowerment of Orphans, we were very happy because the matter is a deep humanitarian issue that requires all of us to come together, and the campaign was a mobilization. My fans were in favor of adopting these issues through the celebrities of Qatari society, and when the team sat down, we confirmed that the task was not easy and needed a great effort in order to bring out these people in a new way, especially since they are the stars of the media arena. Therefore, we focused on formulating content that touches people and influences them. The task was difficult, but successful, and praise be to God. We have reached more than 8 million people who have interacted with our campaign in Dreama, with a total of 141 media products, including 34 interviews, one cartoon video, and 70 designs. The campaign has made us very happy.