Business story
The beginning was difficult, as there were not many works from which we could draw inspiration from the steps of the experiment, and the research was continuing, especially since we in the company adopt the concept (everything looks more beautiful!) That is why we began the nascent experiment of a cartoon that is considered one of the first works to talk about embracing in the Middle East through the method of digital drawing. (Digital Painting) We built the text on a phased sequence of the campaign to reflect the role of the family in embracing the newborn, which leads, through its time stages, to achieving the results of the embrace.